How to Promote Products on Instagram

Since the inception of Instagram in 2010, users have been flocking the site at a faster pace than Twitter, Pinterest, Linkedin, and more. It is estimated that nearly 20% of all social network users in the United States are now on Instagram, with that number being 34% among mobile phones. By 2018,Quick follower predicts that over 50% of all social network users will be on Instagram followers. The platform is still growing at a rapid pace, and it isn’t predicted to slow down any time soon. The data makes things easy to see, but if you aren’t already on Instagram, you need to drop what you’re doing, stop reading this article, and sign up for an account right now.

1: It’s all about the photo

Instagram is about pictures, that’s easy to see. You can share videos, and pictures, and the list ends there. Unlike on Facebook or Twitter where you can share articles, blog posts, and more, on Instagram views, all people are basing their behavior off of is your images. This means your imagery needs to be top notch. You don’t want to take a mediocre photo with your smartphone. You want to take high-quality photography. If possible, put the product in use in the image. For example, if you’re trying to sell gold necklaces, hire a friend to pose as a model. Really make the image look professional. Make the viewer feel like they would look amazing with your product.

2: Post at the right time

Make a few test posts at different times of the day to see when your audience is most active. Is it in the morning? During a lunch break? After work? Late at night? Find out when they are most active and put your image out then. There’s no use releasing an image at 3:00 A.M on a Saturday night. By the time people go on Instagram, your picture will be long gone, and nobody will see it.

3: Use Hashtags:

You may not be a fan of hashtags, but they really work on Instagram. Find what hashtags your competitors are using, and copy some of them down. Make a base list of hashtags in a folder and just start using the same ones for every similar product.

Protip: Create your own hashtag for your company and make it your own. Hopefully someday others that use your product will start using the tag too. This helps with company branding on Instagram.

4: Purchase Likes or Comments:

You should at least do this at first if you want engagement to be high on your posts. Nobody wants to be the first person to like a post. Nobody wants to be the first comment. If you scroll by and see a post with 50 likes and a few comments, it make it much more natural to like the post and leave a comment. It’s social proof - it’s human nature. You can purchase Instagram likes or comments and have them delivered within 10 minutes via our site.

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